Be yourself! Swarovski trends for Fall/Winter 2019/2020
In the era of manipulating and bombing us with product offers by algorithms, we are increasingly reaching for personalized jewelry that reflects our individuality.
Motto 1: Check yourself!
Fear of the future and the desire to create a new identity becomes the key to modernizing traditional formats. Tailoring has been reinvented, subdued colors contrast well with the shimmering Swarovski Padparadscha and Swarovski Azure Blue crystals, offering freshness to even the most traditional designs. Recognition of vintage jewelry returns, emphasizing the creation of unique items with the addition of crystals and pearls. The extreme combination of lo-fi and high-style proves the constant needs of individualisation.
CRYSTAL AZURE BLUE, CRYSTAL MINT GREEN, SILK, CRYSTAL DARK RED, CRYSTAL SILVER NIGHT, CRYSTAL CREAM PEARL, PADPARADSCHA.
Motto 2: Find yourself!
Once again, nature-inspired jewelry become a subject of interest, as its beauty and natural aging are appreciated. Awareness of its protection is growing, and because mass products are flooding the market and destroy our environment, smaller brands, environmentally aware and creating individual designs, are starting to gain momentum. This year’s autumn colors radiate warmth, authenticity and naturalness, starting from ocher through army green, burgundy and turquoise, ending with earthy colors. This fall, we focus on mixing styles, freedom on anti-fashion moods. Mixing folklore motifs with embroidered and hand sewn elements. Due to awareness and thinking about recycling, accessories become practical, paying tribute to those working on their creation, including craftsmen and handmade artists.
XIRIUS ROSE 2088, CRYSTAL ROUND PEARL 5810.
Motto 3: Excess yourself!
Persistent political tensions and constant fears related to climate change have created a sense of growing danger around us, which we have no influence on. Our helplessness often leads to rebellion, self-expression and emotions through fashion and personalized accessories. Timeless and dazzling color combinations in autumn references offer large jewelry using versatile hybrid elements that give us the opportunity to create our own. We miss the old days, peace and harmony. Accessories look like copies from past eras, vintage design is increasingly desirable, which helps slow down the release of culture and heritage from our lives.
Motto 4: Dress yourself!
The growing fashion for “experience” has led to the appearance of dramatic and theatrical statements about everyday clothing. The trend “more is better” manifests itself in everyday stylizations to create a sense of theatrical exaggeration, because the desire for “experience over things” – desired by Generation Z and Millenials – sees the play of fantasy and drama expressed in our wardrobes and jewelry boxes. Optimism dominates in the range of colors, focusing on bold, uplifting and extravagant colors in flashes of bright blue, orange and amethyst. Stylizations with heavily decorated unique jewelry blur the boundaries between fashion, jewelry and accessories. Urban extravagance appears in glittering and theatrical clusters of pearls and crystals, bringing to the fore the principle “more is better” pushing into the shadows the influences of sports fashion from previous seasons.
Examples of application of Swarovski crystals from the Fall/Winter 2019/2020 collection
Swarovski offers a wide range of crystals not only by the size, color, shape or style, but also by the method of application. Swarovski collections include threading beads, crystals for gluing, ironing, reflecting, embroidery, manual and machine sewing, soldering, plating, as well as for mechanical punching in the form of naps. Examples of the application of the latest crystals for the Fall/Winter 2019/2020 below.